On axregio connect, you will find all key metrics related to your Display & Social campaign.
Log in as usual.
In the dashboard on the left-hand side, you will find the section “Display & Social Ads” under “My Campaigns.”
Here you can see all Display and Social campaigns along with their most important metrics. If you are particularly interested in the results of a specific campaign, click on it to access the detailed report.
Impressions
Impressions count how many times an ad was displayed to users on the internet — in other words, how often users were visibly exposed to the ad. In display advertising, “visible” means, for example, that the banner was shown in the visible area of the screen for at least 2 seconds.
Clicks
Clicks measure how many times an ad was clicked. If a user sees the ad and is interested, they can click on it and will then be redirected to the target page or landing page.
Reach
Reach refers to the number of people who were reached by the advertising campaign. Unlike print media, reach in the online sector can be measured very precisely. In your overview, you can see exactly how many people were reached by the campaign.