Ad-Free Meta Subscription
Instagram offers users the option to subscribe to an ad-free experience. However, this results in ads no longer being able to be run through the Instagram profile. A requirement for running ads is therefore that Instagram is used “for free with ads.”
⚠️ To run ads on Instagram, the profile must be set to “use for free with ads.”
Please also make sure to deactivate the subscription for Facebook.
Less-personalized Ads
If this option is active, Meta uses less personal data to deliver ads — such as interests and usage behavior. As a result, campaigns may not be published or may underperform. In some cases, boosting posts can also be affected.
⚠️ Please make sure "Personalized ads" is turned on so your campaigns run smoothly.
The steps below apply to both the app and the browser.
App: Step-by-step guide
Ad-free Meta subscription
Open your Instagram app.
Open your profile by tapping the avatar in the bottom right corner.
Open the settings via the (☰) burger menu in the top right corner.
Tap "Accounts Center".
Select "Ad preferences".
Tap "Ads shown across Meta technologies".
Select "Use for free with ads" and tap "Continue" if needed.
✔️ Already set up correctly? Then continue with step 8.
"Less-personalized ads"
Go back using the < arrow in the top left.
Switch to "Manage information".
Tap "Ad experience".
Select "Personalized ads".