Before a purchase is made in a physical store, in about 90% of cases it is preceded by a search on search engines. Examples of search engines include Google, Yahoo, Bing, and Ecosia. When users enter a search term into a search engine, they are already actively interested in that product or service. With search engine marketing, you can make targeted use of this existing interest by placing your advertisement in the top positions. This allows you to actively draw attention to the services and products your business offers — without users having to click through several pages of search results before finding your company. Keep in mind that most search engine users rarely move on to the second or third page of results.

How much effort is involved in search engine advertising?

Any company can run search engine advertising independently. However, it first requires registering with the provider. This is followed by keyword research, defining keywords, creating a campaign with multiple ad groups and several text ads, selecting targeting options, conducting A/B testing — and of course daily monitoring of the ads.

Why is it useful to run search engine advertising regionally?

Imagine you are looking for a furniture store where you want to buy a new sofa. Would you travel more than 50 km for that purchase?

If you are a retailer without an online shop and offer your products and services locally, it makes sense to display your search engine ads only to people who live within a certain radius of your location. When using online marketing with axregio, you can define this radius yourself.

How is regional targeting implemented?

Search engine advertising with axregio runs via the Google search engine. With regional targeting, ads are delivered only within your defined area — precisely targeted down to the fifth digit of the postal code.